Media Insights

BriefBid Clearco partnership

BriefBid and Clearco have Partnered Up to Grow Ecommerce Brands Faster

Our partners at Clearco believe your business should be yours. In service of this goal, Clearco offers ecommerce businesses the investment capital needed to fund an exceptional media advertising strategy. Through our partnership with Clearco, ecommerce brands that use BriefBid will have easy access to Clearco funding for their digital advertising budget, and scale their ecommerce business without giving up any equity.

ecommerce advertising

How to Plan and Scale Your Ecommerce Advertising Strategy

It is almost an automatic assumption that we will do most of our holiday shopping online this year. That’s because it’s never been easier to buy anything and everything online. Ecommerce stores, ranging from giants like Amazon and Walmart to humble mom and pop shops, make it simple and convenient to find and purchase all sorts of goods and services from home.

lead generation strategies

How to Pick the Best Acquisition Channels for Your Startup (part 2)

This article is part two of a two-part series on lead generation and customer acquisition. In the previous article, we discussed how lead generation builds a foundation for your marketing strategy. In this second part, we’ll uncover the best customer acquisition channels for startups and give you a better understanding of where and how to start reaching your target audience.

Marketing Guide for Seniorpreneurs

An Introductory Marketing Guide for Entrepreneurs Over 60

If you’re 60-plus and thinking of starting a business, you aren’t alone. More older Canadians are entering entrepreneurship later in life. However, many senior-led small businesses aren’t seeing the success they hope for. You can help avoid this outcome by putting time and effort into a comprehensive marketing plan. Marketing techniques and technology have evolved significantly and familiarizing yourself with the latest tools is a helpful first step.

DOOH-Digital Out of Home

Digital Out of Home (DOOH) Advertising Trends to Watch

Advertisers typically prioritize online advertising to reach target audiences on their own devices. Consumers spend so much time browsing the web where there are ample touchpoints between brands and consumers, paving the way for digital ad formats like display advertising to proliferate. However, another format continues to stand the test of time: out of home (OOH) advertising.

Triple bid

The Triple Bid Process & RFP Bidding Made Easy

The legacy of the triple bid is well established, not only in the world of advertising, but in any industry where making the sale might depend on bidding with the leading price. It’s completely sensible for buyers in any case to seek the best bang for their buck, and media buyers who want to minimize waste on their ad spend will, of course, follow suit.