Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.
Digital Audio and the Valuable Advertising Opportunities it Offers Read More »
Ten years ago, advertisers had an absolute and unconditional trust with their media agencies because the supply chain was so much simpler. With constant changes in the tech landscape and a rapidly increasing number of ad platforms within every new media channel, media buyers continue to undergo an enormous shift.
How Media Buyers Can Help Ad Agencies Rebuild Trust with Advertisers Read More »
Over 25,000 people from 125 different countries attended, including 1,100 start-ups, 730 speakers, 921 media personnel, and 3,750+ CEOs. Not only was this the largest turnout yet, but it was the largest percentage of women the conference had ever seen, making up a whopping 45.7% of attendees.
The number of new and unique AdTech solutions is rapidly growing and choosing a vendor for each ad campaign is time-consuming and can get complicated. We put together this list of essential steps to help marketers effectively vet vendors and get the maximum value from their ad spend.
