How do you plan for the future when each new day feels a little different than the last? As we collectively move forward through these unprecedented times, individuals and businesses alike have felt the effects of the ever-shifting social, economic and global landscapes in response to COVID-19.
The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?”
The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become.
So what do the experts currently have to say about this issue?
In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?
How Advertisers and Publishers Can Increase Trust & Transparency Read More »
Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.
Making mental health care more accessible – Radwan Al-Nachawati – LinkMentalHealth Read More »
BriefBid is pleased to announce that its CTO Kevin MacPhee will be giving a speech at DMEXCO, on September 11 at the Future Park Stage at 14:40, about the enormous shift in programmatic AdTech and media buying operations.
DMEXCO 2019 – Rethinking the way marketers and programmatic AdTech vendors partner up Read More »
Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.
The rise of AirBnB for your luggage – Irina Zusman – BagsAway Read More »
he programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure.
Top Programmatic Advertising Trends Affecting Media Buying Read More »
Our guest for this episode is Brendan Manley, founder of VirtualAd – a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business.
Digital Marketing Tips For Small Businesses – Brendan Manley – VirtualAd Read More »
Our guest for this episode is Charles Javelona, co-founder of Univ-Jobs – Canadian marketplace simplifying hiring post-secondary students and recent grads.
How to grow a marketplace – Charles Javelona – UnivJobs Read More »
Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.
Why Trading Desks Are Expanding to Take On Programmatic DOOH Read More »
