Media Buying and Planning Insights

If you're 60-plus and thinking of starting a business, you aren't alone. More older Canadians are entering entrepreneurship later in life. However, many senior-led small businesses aren't seeing the success they hope for. You can help avoid this outcome by putting time and effort into a comprehensive marketing plan. Marketing techniques and technology have evolved significantly and familiarizing yourself with the latest tools is a helpful first step.

Programmatic technology has inadvertently shifted the media buying landscape toward a standard of quantity over quality. But the convenience of programmatic packaging can lead advertisers to overlook the true sources behind their traffic. Most marketers don’t consider that more than 40% of traffic on the internet is estimated to be bot traffic.

Advertisers typically prioritize online advertising to reach target audiences on their own devices. Consumers spend so much time browsing the web where there are ample touchpoints between brands and consumers, paving the way for digital ad formats like display advertising to proliferate. However, another format continues to stand the test of time: out of home (OOH) advertising.

The legacy of the triple bid is well established, not only in the world of advertising, but in any industry where making the sale might depend on bidding with the leading price. It’s completely sensible for buyers in any case to seek the best bang for their buck, and media buyers who want to minimize waste on their ad spend will, of course, follow suit.

The job of a media planner demands a diverse skill set, including strict organizational capabilities, an intuitive, logical vision, and a creative eye. But media planners can’t manually keep track of everything on their own.

Welcome to the updated list of the upcoming digital marketing conferences in 2021 for media and marketing professionals. These marketing events, summits, seminars and workshops are happening virtually and in person around the world.

Selecting a media partner to fulfill your specific marketing needs requires a hefty vetting process. Media partners are all offering unique and robust solutions to the challenges you want to overcome - how do you evaluate the field and make a considerate, timely decision?

An advertising campaign calendar, also called a marketing calendar or a media campaign calendar, is a tool used to plan your marketing efforts. Visualizing the pieces of your campaigns in a calendar view allows you to understand when your media is in market, what deadlines you’re working against, and what kinds of content you have in the mix moving forward.

A strong nonprofit brand is a powerful asset that turns ordinary people into donors for your mission. There are numerous ways to create a strong brand online.