Many businesses frequently search for potential vendors who can fulfill the need for various products or services. Any company or organization searching for a vendor partner will want to find the best option for their business and budgetary goals.
Media planning is the strategic selection of paid media placements across various media channels to effectively advertise a product or service. Media planning in advertising also involves creating a media plan that aims to accomplish any marketing objectives that the company has determined to help measure the success of the specific campaign and the brand overall.
A media schedule is a tool that media managers use to establish the framework of a plan for their media campaigns across all media channels. This tool will indicate where media spend is going and what return that spend should be producing.
What is a media schedule? (not just social media) Read More »
Among the many ad formats, native advertising is the friendliest format for user experience. This makes native ads a strong candidate for any media plan that seeks to reach target audiences in real time, alongside regular content. Unlike traditional ad formats, native advertising integrates itself with the content that a user is engaging with, giving it a true feeling of being relevant content itself.
Which channels are right for each ad campaign? How do you navigate the advertising budget needed to purchase ad space on the channels serving your target audience? Who actually executes the purchases and how?
What is the difference: Media Planner vs Media Buyer Read More »
In advertising, contextual targeting is the practice of placing an ad in an environment occupied by content that is relevant to the content of the ad.
What are brand lift studies and how to measure awareness effectively. Brand lift definition and methodology as well as benchmarks and brand lift metrics.
Dynamic creative optimization (DCO) is a display technology that uses viewer data and behaviors to create personalized ads in real time.
The TRP meaning in media is a marketing metric that shows the percentage of a target audience that is reached by a marketing or advertising campaign via a specific form of media. It’s similar to ROAS in many ways.
A media flowchart is an integral part of any media plan. This document should show the media execution plan at a glance, including the various media (AKA where your ads will be placed) along with the timing and durations of the ads
