Media Definitions

what is media planning

What is Media Planning?

Media planning is the strategic selection of paid media placements across various media channels to effectively advertise a product or service. Media planning in advertising also involves creating a media plan that aims to accomplish any marketing objectives that the company has determined to help measure the success of the specific campaign and the brand overall.

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Native Advertising

Native Advertising Definition

Among the many ad formats, native advertising is the friendliest format for user experience. This makes native ads a strong candidate for any media plan that seeks to reach target audiences in real time, alongside regular content. Unlike traditional ad formats, native advertising integrates itself with the content that a user is engaging with, giving it a true feeling of being relevant content itself.

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