Programmatic technology has inadvertently shifted the media buying landscape toward a standard of quantity over quality. But the convenience of programmatic packaging can lead advertisers to overlook the true sources behind their traffic. Most marketers don’t consider that more than 40% of traffic on the internet is estimated to be bot traffic.
How to Detect Ad Fraud and Bot Traffic in Digital Advertising Read More »
Among the many ad formats, native advertising is the friendliest format for user experience. This makes native ads a strong candidate for any media plan that seeks to reach target audiences in real time, alongside regular content. Unlike traditional ad formats, native advertising integrates itself with the content that a user is engaging with, giving it a true feeling of being relevant content itself.
Selecting a media partner to fulfill your specific marketing needs requires a hefty vetting process. Media partners are all offering unique and robust solutions to the challenges you want to overcome – how do you evaluate the field and make a considerate, timely decision?
Scaling the Agency RFP Scorecard and Vendor Vetting Process Read More »
“Supply and demand.” We all know the phrase that perfectly summarizes the economic tug-of-war on which every company either thrives or falters. Media buying is a space where these words are on full display (no cheesy marketing pun intended). Let’s take a shallow dive into the world of ad tech to better understand media buying platforms.
