The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?”
The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become.
So what do the experts currently have to say about this issue?
In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?
How Advertisers and Publishers Can Increase Trust & Transparency Read More »
he programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure.
Top Programmatic Advertising Trends Affecting Media Buying Read More »
Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.
Why Trading Desks Are Expanding to Take On Programmatic DOOH Read More »
Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.
Digital Audio and the Valuable Advertising Opportunities it Offers Read More »
Ten years ago, advertisers had an absolute and unconditional trust with their media agencies because the supply chain was so much simpler. With constant changes in the tech landscape and a rapidly increasing number of ad platforms within every new media channel, media buyers continue to undergo an enormous shift.
How Media Buyers Can Help Ad Agencies Rebuild Trust with Advertisers Read More »
Over 25,000 people from 125 different countries attended, including 1,100 start-ups, 730 speakers, 921 media personnel, and 3,750+ CEOs. Not only was this the largest turnout yet, but it was the largest percentage of women the conference had ever seen, making up a whopping 45.7% of attendees.
The number of new and unique AdTech solutions is rapidly growing and choosing a vendor for each ad campaign is time-consuming and can get complicated. We put together this list of essential steps to help marketers effectively vet vendors and get the maximum value from their ad spend.
