Media Insights

Welcome to the updated list of the upcoming digital marketing conferences in 2021 for media and marketing professionals. These marketing events, summits, seminars and workshops are happening virtually and in person around the world.

Selecting a media partner to fulfill your specific marketing needs requires a hefty vetting process. Media partners are all offering unique and robust solutions to the challenges you want to overcome – how do you evaluate the field and make a considerate, timely decision?

An advertising campaign calendar, also called a marketing calendar or a media campaign calendar, is a tool used to plan your marketing efforts. Visualizing the pieces of your campaigns in a calendar view allows you to understand when your media is in market, what deadlines you’re working against, and what kinds of content you have in the mix moving forward.

A strong nonprofit brand is a powerful asset that turns ordinary people into donors for your mission. There are numerous ways to create a strong brand online.

“Supply and demand.” We all know the phrase that perfectly summarizes the economic tug-of-war on which every company either thrives or falters. Media buying is a space where these words are on full display (no cheesy marketing pun intended). Let’s take a shallow dive into the world of ad tech to better understand media buying platforms.

Multicultural marketing requires a deep understanding of cultural insights. Learn the top strategies from an award-winning Canadian marketing agency.

Retargeting is no longer an outdated, cookie-based marketing tactic used to follow audiences around the web — at least it doesn’t have to be. There are now tools available to help marketers understand where customers are along their individual journeys and develop flexible strategies that convert those who are ready to buy, and nurture the rest in the right direction.

Advertising spend in North America is on the rise. By the year 2022 the total ad spend is predicted to reach $250 billion dollars. With this much money in the balance it’s imperative that marketers have a plan in place to make sure their ad spend dollars are allocated effectively.

Programmatic advertising trends are constantly changing and being improved upon. And these days, marketers have access to a plethora of first party data which allows them to make more informed decisions when it comes to media buying.

The world has changed. The impact that technology has on our lives is immeasurable, and it only continues to grow.

Organizations that increase their digital marketing maturity by putting the proper technology and strategies in place can more effectively access and understand proprietary data to gain a complete picture of their customer journey and thus make better decisions.