How To Quickly Improve Brand Recognition For Nonprofits
A strong nonprofit brand is a powerful asset that turns ordinary people into donors for your mission. There are numerous ways to create a strong brand online. From search engine optimization to a strong social media presence, and paid advertising. The success of a nonprofit organization is often measured by how efficiently it can use branding to make an impact.
A strong brand is the starting point for growing an audience and reaching goals. Let’s take a look at how to use nonprofit branding to efficiently accelerate social influence and grow an audience through brand awareness. Our strategy is to use name recognition to maximize the returns of digital marketing campaigns to create greater change.
How Do I Promote My Nonprofit Brand?
Strong brand strategies, when it comes to the nonprofit sector, involve building trust and making an impression on people by using strong emotion. We’re going to cover ways to construct a communications strategy to better appeal to your target audience.
Tell Your Brands' Story
Making a difference in the world is often a journey and you have a story to tell. Help people to understand and trust your cause by sharing your story and message. This will help them find a sense of affiliation and connection with your brand. Tell a story that can be their story too.
Your brand is rooted in a mission and a higher purpose. You have an idea and a deep urge to work at creating change. Show the world what compels your organization to do what you are doing.
Naturally, those who share the same mission would be happy to join you. A compelling story, though, can move even the disinterested to join you. Thanks to technology your story can reach millions of people with the aid of good storytelling and marketing.
Create a Strong Nonprofit Brand to Promote Awareness
Nonprofit branding is often an afterthought. Most nonprofit organizations are started by people with an idea. They don’t have board members or brand identity yet. They start as a small organic effort to work at making the world a better place instead of working for money.
The internet creates a stage for nonprofits to share their stories with a wider audience. Having a strong reach can help you establish relationships with your target audiences and retain their support.
Great content and messaging can tell them a lot about your organization. Focus on answering these essential questions to build brand guidelines and identity:
- Who you are and what makes you unique as an organization?
- What is your mission? a.k.a. What do you do?
- What is your vision? a.k.a. What are your loftiest goals?
- What is your tagline? a.k.a. How would you explain all three above in one short sentence?
- Do you have a logo? How can others use it?
- Are there shapes or symbols that pair with your brand?
- Are there colors or fonts associated with your brand?
A good designer will often ask these types of branding questions as part of their work. Answering these questions can help provide consistent brand messaging. You’ll stand out from the crowd. This level of brand management will also help your donors to easily identify your brand and understand the goals your nonprofit is working towards.
Know the Best Platform for Your Brands' Advocacy
It is important to be efficient when promoting a nonprofit organization. Popularity helps. But you are not simply spending on ads and other channels to be popular. As a nonprofit, you have to use your resources carefully and get maximum exposure for your website.
The primary goal is maximum conversion at minimum cost. It is critical to move people to action and create an impact for your cause. The key to lowering the cost per donation is to find the perfect platform for your cause.
Best Digital Marketing Avenues for Nonprofits
Nonprofit organizations can use digital marketing to increase brand awareness. It allows nonprofit sector brands to tell a story, and reach the right audience online.
Here are some of the best strategies you should look into to improve branding and better accomplish your mission as a nonprofit organization.
Media Buying for Building Trust and Fast Results
Media buying is a great way for a nonprofit to get broad exposure to their target audience with lower costs. It provides better transparency than traditional media. By purchasing media, you can increase your brand’s visibility on a number of famous websites. This helps plant your brand in the consciousness of thousands of new potential donors. When negotiating, be sure to ask if they offer a nonprofit discount.
Also, don’t forget to take advantage of Google Ads Grant for Nonprofits which can give you up to $10,000/month in Google Search Ads.
SEO for Branding and Traffic Consistency
Search engine optimization, or SEO, is a critical set of tactics for branding in general. It’s not just for nonprofits. This strategy involves creating articles and content that rank well when certain words are searched for. The goal is for people to learn about your brand organically through content marketing. You provide information and maybe some entertainment. With that, they remember your brand as a trustworthy source. When done correctly, this can lead to a steady stream of donations.
Conversion Rate Optimization for Lower Costs
Conversion rate optimization, or CRO, is another great way to improve your brand. This is a study of how people see your web pages and brand. It involves building trust and helping to put people at ease. This eventually leads to more visitors turning into donors. Brand recognition is greatly improved when the brand appears trustworthy, engaging, and offers a clear value proposition.
Advocacy Marketing for Loyal Donors
Advocacy marketing is the typical benchmark by which any strong brand is measured. It involves using social media platforms and word-of-mouth to promote your brand. You are getting your donors to help promote your brand. One powerful way to do this is to make it easy for donors to share when they donate. A simple badge or GIF that they can share can cause a single donation to snowball into many. Cross-promotion with local businesses can also be a great way to build an audience.
Promote Your Brand to Make a Greater Impact on The World
There are many channels to use to promote your charity brand. It is helpful to deliver a compelling message. When used properly, these methods can turn casual visitors into supporters.
Nonprofit organizations are often running on tight budgets, and need to be aware of all available solutions. Digital marketing provides the ability to grow your charity brand for far less cost than traditional advertising methods.
Charitable organizations need a steady stream of supporters. That includes new supporters and retaining existing ones. A strong online presence, quality content, and high engagement are important for success. The methods, when combined with a bit of hard work, can grow your nonprofit branding and take it to the next level.
You don’t need to be a thought leader in the nonprofit sector, you just need consistency in your approach. Daily incremental improvements can turn limited resources into a powerful machine for change.