6 Digital Media Planning Tools That Help Smart Buying Teams in 2021
The job of a media planner demands a diverse skill set, including strict organizational capabilities, an intuitive, logical vision, and a creative eye. But media planners can’t manually keep track of everything on their own. Every modern marketing team can find a little help from digital media planning tools that leverage the simple power of technology to manage a long-term, complex, robust media strategy.
What are media planning tools?
Media planning tools are any digital tools built to enable smoother communication of information within a company’s media strategy and more effective collaboration between team members. These tools should streamline the media buying process by improving the media planning process first. They do so through the helpful visualization of data and other automated services, like facilitating the media planning process between advertisers and vendors in real time.
These planning tools give media teams the ability to round up the many distinct steps toward their media planning and buying goals. At a high-level, these tools have several benefits:
- They distill overarching strategy into consumable insights and action items.
- They assist the media buying process by conveying all of the key information so that media planners and their teams can keep budgets straight and the media mix balanced across digital channels.
- They simplify audience measurement, giving marketers a better understanding of how they are reaching their target audience in the target market.
Smart tools for media planning
One media planning tool that is still emerging is a media agency RFP discovery tool. Essentially, it’s a media planning platform that offers something other advertising platforms do not: the ability to discover new media vendors whose offerings precisely match the needs of your RFP.
Only one tool like this currently exists, and you can find it in the BriefBid platform. BriefBid also offers all of the essential media planning tools on this list, making it the ideal solution for media planners to run successful media campaigns. You can learn more about BriefBid’s set of digital media planning tools on our website.