Return on Ad Spend (ROAS)
ROAS stands for return on ad spend. It is a marketing metric that measures the effectiveness of an advertising campaign based on revenue earned.
Media Plan Definition
A media plan is a document that outlines the strategy of how, when, where and why an organization will distribute its media content to their target audience.
Media Channel
A media channel refers to the vehicle in which advertisers relay their messaging to their target audience. These channels take many different forms, each with its own set of advantages and disadvantages.
