The job of a media planner demands a diverse skill set, including strict organizational capabilities, an intuitive, logical vision, and a creative eye. But media planners can’t manually keep track of everything on their own.
6 Digital Media Planning Tools That Help Smart Buying Teams in 2021 Read More »
A media schedule is a tool that media managers use to establish the framework of a plan for their media campaigns across all media channels. This tool will indicate where media spend is going and what return that spend should be producing.
What is a media schedule? (not just social media) Read More »
Welcome to the updated list of the upcoming digital marketing conferences in 2021 for media and marketing professionals. These marketing events, summits, seminars and workshops are happening virtually and in person around the world.
Upcoming Marketing Conferences & Media Events in 2021 Read More »
An advertising campaign calendar, also called a marketing calendar or a media campaign calendar, is a tool used to plan your marketing efforts. Visualizing the pieces of your campaigns in a calendar view allows you to understand when your media is in market, what deadlines you’re working against, and what kinds of content you have in the mix moving forward.
How to Create an Advertising Campaign Calendar that Boosts Performance Read More »
Which channels are right for each ad campaign? How do you navigate the advertising budget needed to purchase ad space on the channels serving your target audience? Who actually executes the purchases and how?
What is the difference: Media Planner vs Media Buyer Read More »
In advertising, contextual targeting is the practice of placing an ad in an environment occupied by content that is relevant to the content of the ad.
What are brand lift studies and how to measure awareness effectively. Brand lift definition and methodology as well as benchmarks and brand lift metrics.
Dynamic creative optimization (DCO) is a display technology that uses viewer data and behaviors to create personalized ads in real time.
The TRP meaning in media is a marketing metric that shows the percentage of a target audience that is reached by a marketing or advertising campaign via a specific form of media. It’s similar to ROAS in many ways.
A media flowchart is an integral part of any media plan. This document should show the media execution plan at a glance, including the various media (AKA where your ads will be placed) along with the timing and durations of the ads
