Media Buying and Planning Insights

How Advertisers and Publishers Can Increase AdTech Trust

In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?

Making mental health care more accessible

Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.

Rethinking the way marketers and programmatic AdTech vendors

BriefBid is pleased to announce that its CTO Kevin MacPhee will be giving a speech at DMEXCO, on September 11 at the Future Park Stage at 14:40, about the enormous shift in programmatic AdTech and media buying operations.

The rise of AirBnB for your luggage

Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.

Top programmatic marketing trends affecting media buying

he programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure.

Digital marketing tips for small businesses

Our guest for this episode is Brendan Manley, founder of VirtualAd - a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business.

How to grow a marketplace

Our guest for this episode is Charles Javelona, co-founder of Univ-Jobs – Canadian marketplace simplifying hiring post-secondary students and recent grads.

Why trading desks are expanding to take on programmatic DOOH

Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.

Digital audio and the valuable advertising opportunities it offers

Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.

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