Media Buying and Planning Insights

If you’ve kept tabs on advertising statistics over the last month, you already know that media buyers have decreased ad spend across the board. What you might not know is how many are responding strategically rather than stopping campaigns, and how media buyers are aligning to client goals. We ran a survey of media buyers that use BriefBid’s platform.

The global lockdown has caused media prices to drop, but that hasn’t resulted in new campaigns for advertisers. Two culprits prevent investment in the heavily discounted CPMs experienced across the industry. Depending on the situation, marketers may be able to counteract at least one of them.

Until recently, media vendors and buyers had an unbeatable relationship-building tool: the trade show. Now it’s hard to tell how long we’ll wait before we get to participate in mass gatherings again. So how are businesses connecting in a post-trade-show world to fill the vacuum created by event cancellations throughout the globe?

How do you plan for the future when each new day feels a little different than the last? As we collectively move forward through these unprecedented times, individuals and businesses alike have felt the effects of the ever-shifting social, economic and global landscapes in response to COVID-19.

The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?” The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. So what do the experts currently have to say about this issue?

In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?

Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.

BriefBid is pleased to announce that its CTO Kevin MacPhee will be giving a speech at DMEXCO, on September 11 at the Future Park Stage at 14:40, about the enormous shift in programmatic AdTech and media buying operations.

Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.