7 Creative Agency Initiatives Responding To COVID
Pandemic or not, agencies are not about to stop flexing their creative muscles, many have put their talents to use for campaigns in direct response to Covid. Whether you’re looking for inspiration, want to know how the White House is reaching Americans, or just looking for cool things to do with your Zoom background, here are 7 of the latest and greatest agency initiatives we’ve seen from the ad world:
1. #LikeALocal Initiative (The Media Kitchen, Forsman & Bodenfors)
2. Take Back Control of Delivery (Major Tom)
Covid-19 means dine-in is out, and delivery is in. But delivery app fees can really add up, with some totalling from 15% to 30%. Major Tom is hoping to change that by offering restaurants a free service: helping them set up their own online ordering system through Flipdish, a less-expensive, whitelabeling-enabled alternative. Major Tom is advertising the service with a 100% discount on Tin Can, an eCommerce-like platform that lets you order digital agency services.
3. Free Help for SMEs (Not Fur’Long)
4. Merch Aid (R/GA)
Some businesses weren’t just hit by Covid — they were either forced to close or completely transform their business model. Creatives at R/GA took it upon themselves to help these businesses generate more revenue by tapping into the business’ local brand and some of the top artists and designers in the world. By signing up to the project, businesses can get paired up with a designer to create merch unique to the business. Ture to the initiative’s aim to support the business, 100% of the profits from the merch go back to the business.