Media Planning For
High-Performing Teams

BriefBid helps media planners and media buyers automate their procurement and vendor management of media publishers, media vendors, and adtech providers, while also helping them discover new media channels and stay organized. If you’re a part of the media process for your agency, brand, small business, or start-up, and you want to automate some of your audience targeting workflows, and/or want to audit your existing media vendors, we’re the right platform for you. Best of all, our service is free (see more on that below).

No, BriefBid is not a media vendor or DSP. In fact, BriefBid was built upon the belief that the Adtech ecosystem of today is opaque and organized in a needlessly fragmented and convoluted way.

We are a digital media marketplace for vendor discovery, media planning, and a vendor management tool. One of our primary functions is matching your advertising campaign needs with the best-fit digital channels and media inventory in a way that is fully vendor agnostic and audience-centric. We algorithmically match media vendor capabilities to your RFP’d campaign, and then we facilitate the insertion order opportunity for the media buyer and media seller. We also offer a single holistic view of prices and capabilities across new and existing vendors and ad channels – so you can ditch the 30+ spreadsheets that you are juggling daily!

When you discover a new vendor through BriefBid and sign an I/O with them, we get a commission (paid for by the vendor). This fee doesn’t increase the price you ultimately pay for the media, and it allows us to operate our business while offering you our product for free. It has the added benefit of helping vendors reduce their Sales and Marketing costs.

We will never push you to select one vendor over another because it benefits us; we are incentivized to provide you with media vendors and ad channels that best match your needs, so you get the best offerings possible. In many cases, we’ve recommended vendors and channels where we’ve received no commission, purely because in these situations the best outcome for the media buyer was one wherein we didn’t receive a commission.

When you’re planning the media for an advertising campaign and want to discover new vendors for channels that you’re familiar with, or new channels altogether, you submit an RFP through our RFP Wizard. This captures information like the channel type, the audience, the GEOs, and when you want to run the media campaign.

Our platform uses a proprietary algorithm to automatically match your RFP with media vendors that have the capabilities to meet your request and sends your RFP out to those vendors to procure bids and proposals:

• We have over 700 media vendor relationships, ensuring you receive a varied mix of vendors that match your targeting criteria

• In most cases, you receive proposals from vendors with multiple channel capabilities for you to choose from

Once vendors receive the RFP, they prepare and submit proposals according to the KPIs specified in your RFP, and proposals appear side by side in your Media Planning Dashboard. This allows you to compare new media offerings holistically to ensure that you get the best price, and pick the right vendor for your needs.