Media Planning For
High-Performing Teams

A collaborative platform for marketers, agencies and vendors to connect, plan media and grow brands faster together.

Free for agencies and brands.

Media Planning For High-Performing Teams

Media Planning
For High-Performing Teams

A collaborative platform for marketers, agencies and vendors to connect, plan media and grow brands faster together.

Free for agencies and brands.

Some of our media partners

iHeartRadio logo
DRIVETRIBE logo
Beachfront Logo
wattpad logo
global logo
The Score logo
acuity logo

We understand what it takes to orchestrate
world-class media campaigns

We’ve been there. That’s why we built free tools for media teams to take over the world.

We understand what it takes to orchestrate world-class media campaigns

We’ve been there. That’s why we built free tools for media teams to take over the world.

Create exceptional media plans
based on unique insights

Access the largest open marketplace and request personalized proposals from media partners across all advertising channels.

Multi channel media plans

Create exceptional media plans
based on unique insights

Access the largest open marketplace and request personalized proposals from media partners across all advertising channels.

Multi channel media plans

Enhance your media strategies

Receive media plans with strategy, pricing and projected KPIs
from niche publishers and specialized media vendors across any vertical.

Healthcare
Healthcare
Real estate
Real estate
Auto
Auto
Travel
Travel
Ecommerce
Ecommerce
B2B
B2B
Finance
Finance
and more ...

Enhance your media strategies

Receive media plans with strategy, pricing and projected KPIs
from niche publishers and specialized media vendors across any vertical.

Healthcare
Healthcare
Real estate
Real estate
Auto
Auto
Travel
Travel
Ecommerce
Ecommerce
B2B
B2B
Finance
Finance
and more ...

Visualize media spend holistically
and forecast results

Build media plans with fully customizable flowcharts in minutes. Generate and share unique access links.

Media flowchart

Visualize media spend holistically
and forecast results

Build media plans with fully customizable flowcharts in minutes. Generate and share unique access links.

Media flowchart

Achieve more with your team and media partners

Collaborate on a platform that augments your existing processes and saves you time by eliminating layers of manual work.

Achieve more with your team and media partners

Collaborate on a platform that augments your existing processes and saves you time by eliminating layers of manual work.

Collaborate with your team and media partners

Don’t get lost in the ocean of media,
navigate your way through with BriefBid

Completely free for agencies and brands.

Don’t get lost in the ocean of media, navigate your way through with BriefBid

Completely free for agencies and brands.

What our clients say about briefbid

Publicis Groupe logo
“It’s so tough to cut through the noise when looking for media vendors that can properly execute a campaign for us. BriefBid has brought our team an objective way to evaluate the media marketplace, relative to our client needs."

- Manzeb Fatima, Publicis Media
The Media Kitchen - logo
"BriefBid has saved our team time by streamlining research for DOOH, OOH and Mobile vendors in countries and areas that we don't normally work in. This allows us to elevate our campaign strategies and offer better plans to our clients. In an industry where time is of the essence, BriefBid allows our team to consistently pump out great plans."

-Alex Boyle, The Media Kitchen
Direct agents - logo
"BriefBid does the heavy lifting by consolidating media proposals and centralizing vendor communication. It's also been a great tool for discovering new vendors outside of the dozen or so that we work with."

- Emily Lee, Direct Agents
Espace M - logo
"BriefBid is coming at a time when the programmatic supply chain is incredibly large. The platform makes it easy for us to get in touch with the right suppliers for the right needs. A time saver for efficient results."

- Marc-André Cloutier, Espace M

Frequently asked questions

BriefBid helps media planners and media buyers automate their procurement and vendor management of media publishers, media vendors, and adtech providers, while also helping them discover new media channels and stay organized. If you’re a part of the media process for your agency, brand, small business, or start-up, and you want to automate some of your audience targeting workflows, and/or want to audit your existing media vendors, we’re the right platform for you. Best of all, our service is free (see more on that below).
No, BriefBid is not a media vendor or DSP. In fact, BriefBid was built upon the belief that the Adtech ecosystem of today is opaque and organized in a needlessly fragmented and convoluted way.

We are a digital media marketplace for vendor discovery, media planning, and a vendor management tool. One of our primary functions is matching your advertising campaign needs with the best-fit digital channels and media inventory in a way that is fully vendor agnostic and audience-centric. We algorithmically match media vendor capabilities to your RFP’d campaign, and then we facilitate the insertion order opportunity for the media buyer and media seller. We also offer a single holistic view of prices and capabilities across new and existing vendors and ad channels – so you can ditch the 30+ spreadsheets that you are juggling daily!
When you discover a new vendor through BriefBid and sign an I/O with them, we get a commission (paid for by the vendor). This fee doesn’t increase the price you ultimately pay for the media, and it allows us to operate our business while offering you our product for free. It has the added benefit of helping vendors reduce their Sales and Marketing costs.

We will never push you to select one vendor over another because it benefits us; we are incentivized to provide you with media vendors and ad channels that best match your needs, so you get the best offerings possible. In many cases, we’ve recommended vendors and channels where we’ve received no commission, purely because in these situations the best outcome for the media buyer was one wherein we didn’t receive a commission.
When you’re planning the media for an advertising campaign and want to discover new vendors for channels that you’re familiar with, or new channels altogether, you submit an RFP through our RFP Wizard. This captures information like the channel type, the audience, the GEOs, and when you want to run the media campaign.

Our platform uses a proprietary algorithm to automatically match your RFP with media vendors that have the capabilities to meet your request and sends your RFP out to those vendors to procure bids and proposals:

  • We have over 700 media vendor relationships, ensuring you receive a varied mix of vendors that match your targeting criteria
  • In most cases, you receive proposals from vendors with multiple channel capabilities for you to choose from
Once vendors receive the RFP, they prepare and submit proposals according to the KPIs specified in your RFP, and proposals appear side by side in your Media Planning Dashboard. This allows you to compare new media offerings holistically to ensure that you get the best price, and pick the right vendor for your needs.